Aronia, also known as chokeberry, is a shrub native to north America. The deep purple fruit is rich in polyphenols, especially antioxidants known as anthocyanins and proanthocyanidins. These pigments demonstrate potent cell-protective properties. Aronia is also rich in organic acids such as quinic acid an acid that is metabolised by gut microflora into trytophan (An essential amino acid) and nicotinamide (Vitamin b3), both of which are involved in DNA repair. this product is VEGAN, contains Vitamin C, and aids in Metabolic support and anti-ageing.